Social Media Manager - Dermo-Cosmetics

About the role

Carex Sweden is a rapidly expanding laboratory specializing in dermo-cosmetics, representing benchmark brands in pharmacies across the country and internationally. As part of its reinforcement of the digital division and omnichannel strategy, it is looking for a creative and strategic Social Media Manager who can bridge the gap between the digital presence, the pharmacy brands and the field network. The role reports to the Marketing Department and works closely with Sales and Medical.

Key responsibilities

• Design and deploy the social media strategy across Instagram, Facebook, TikTok and LinkedIn, respecting the ethics and codes of the pharmaceutical/dermo-cosmetic sector, and build an editorial calendar aligned with product launches, dermatological advice, skincare routines and seasonal highlights.
• Create links between digital channels and the distribution network, highlight partner pharmacy points of sale and relay awareness campaigns and in-store events; work with the sales team and medical representatives to share field feedback and product updates with healthcare professionals.
• Produce aesthetic, educational and engaging content such as before/afters, active ingredient breakdowns and reels, in close collaboration with dermatologists, pharmacists, beauty advisors and physicians to ensure scientific rigor.
• Manage communities daily, answering technical questions from customers and healthcare professionals with expertise and empathy, and build a climate of trust around the brands.
• Identify and manage partnerships with beauty and skincare influencers, lifestyle creators and online healthcare professionals.
• Track KPIs such as engagement rate, growth and traffic to the distribution network, present regular performance reviews and monitor global dermo-cosmetic trends.

Required profile

• Bachelor's degree (Bac+3) in Marketing, Communication, Digital or a scientific background with a strong affinity for marketing (e.g. pharmacy or biology with a specialization in communication).
• At least 5 years of experience in a similar position, ideally in cosmetics, dermo-cosmetics or healthcare.
• Understanding of pharmacy/parapharmacy distribution challenges is a major asset.

Required skills

• Flawless French and English, with mastery of basic scientific terms and scientific synthesis.
• Perfect command of skincare and beauty codes on social media (Instagram, TikTok).
• Proficiency in graphic and video creation tools.
• Aesthetic sense, attention to detail, creativity, proactivity, empathy and collaborative spirit.

To apply, send your CV, cover letter and portfolio by email with the subject "Application - Social Media Manager".