Digital Marketing Manager

About the role

Consat Telematics, a Swedish technology company specialising in intelligent IT solutions for public transportation and smart mobility, is looking for a Digital Marketing Manager for a one-year fixed-term position covering parental leave, with the possibility of extension. The role builds the company's digital presence so it is visible, relevant and easy to find across the channels where customers and the industry engage, working hands-on with the website, social media, news, press releases and digital content.

Key responsibilities

• Manage and develop the social media presence, particularly on LinkedIn and Facebook.
• Plan, create, publish and follow up on digital content and campaigns, including news articles, press releases, customer stories and thought leadership.
• Manage and develop the website and digital content in WordPress.
• Work with SEO, keyword strategy, content optimisation and website performance to strengthen organic visibility.
• Develop the AI Search / Generative Engine Optimisation (GEO) approach so content is discoverable by traditional and AI-powered search.
• Analyse digital performance and collaborate with colleagues and partners to gather content from markets worldwide.
• Ensure consistent messaging, tone of voice and brand presence across digital channels, and follow digital marketing trends and introduce relevant tools.

Required profile

• Degree in Marketing, Communications, Digital Media or a related field, or equivalent professional experience.
• Experience in digital marketing, communications or content marketing, preferably B2B or technology.
• Strong writing and storytelling skills, able to simplify complex topics.
• Fluency in Swedish and English, written and spoken.
• Experience in public transportation, mobility, ITS or another technology-driven industry is an advantage.

Required skills

• Strong experience with LinkedIn and other social media channels.
• Hands-on experience with WordPress or similar CMS platforms.
• Good knowledge of SEO, AI search and digital content optimisation.
• Experience with SharePoint, Lime and MyNewsdesk.
• Use of digital analytics to improve content and campaigns.