Account Based Marketing Manager - Nordics

About the role

Autodesk is looking for an Account Based Marketing Manager for the Nordics to deepen relationships with strategic customers and accelerate growth across the region, with particular focus on Sweden, Norway and Denmark. The role develops and leads targeted strategies for a defined portfolio of high-value accounts and account groups, working closely with Sales and teams across Marketing, Customer Success, Operations and the partner ecosystem.

Key responsibilities

• Partner with Nordic Sales leadership to identify and prioritise strategic accounts based on revenue potential, business priorities, customer fit, intent signals and opportunity data.
• Co-create integrated account and account-group plans, including objectives, engagement journeys, messaging, campaign calendars and ownership.
• Research priority accounts and map buying groups, then design and deliver personalised 1:1 and 1:few ABM programmes across digital, content, events, executive engagement, SDR, customer and partner channels.
• Adapt global go-to-market priorities and value propositions for Nordic audiences, and use intent and engagement signals to trigger relevant plays.
• Equip Sales teams with account intelligence, messaging, campaign assets and recommendations for account progression.
• Coordinate with Field Marketing, Marketing Operations and Analytics, and with channel and alliance partners on co-marketing and account penetration.
• Measure and communicate performance against shared objectives, run regular performance reviews with Sales and Marketing, and continuously optimise account strategies.

Required profile

• BA, B.Comm or equivalent degree in Marketing, Communications or a related field, or equivalent relevant experience.
• Eight or more years of experience in B2B marketing, key-account marketing, account-based marketing, demand generation or a closely related discipline.
• Demonstrated experience developing and executing marketing programmes for strategic or enterprise accounts.
• Fluency in Swedish and English, with excellent written and verbal communication in both.
• Understanding of regional go-to-market dynamics across the Nordics, Sweden, Norway and Denmark.
• Preferred: experience in architecture, engineering, construction, manufacturing or public-sector markets; experience in a global, matrixed organisation; familiarity with customer expansion, retention and lifecycle marketing.

Required skills

• Account-based marketing expertise, including account selection, tiering, buying-group engagement and 1:1 and 1:few motions.
• Experience with marketing and account-intelligence platforms such as 6sense, Allocadia and Marketo.
• Experience using large language model tools such as ChatGPT or Claude for research, planning and content.
• Familiarity with marketing analytics, reporting, attribution or business-intelligence tools.
• Ability to write creative and content briefs, messaging, presentations and sales-enablement materials.