Global Brand Manager – Seasonal GTM Lead

About the role

Peak Performance is seeking a Global Brand Manager to own the seasonal go‑to‑market (GTM) process for its outdoor adventure brand. Based in Stockholm, you will sit at the heart of the Brand Marketing team, turning insights and strategy into compelling campaigns that inspire an active lifestyle worldwide.

Key responsibilities

• Lead the development and alignment of the seasonal global GTM plan across brand functions.
• Facilitate cross‑functional collaboration, ensuring consistent priorities, timelines and deliverables.
• Hand over globally aligned briefs to Brand Activation and support regional adaptation.
• Coordinate in‑season campaign rollout, tracking execution, managing stakeholder alignment and resolving issues.
• Capture learnings and provide recommendations for future GTM cycles.
• Drive ad‑hoc brand projects through cross‑functional planning and execution.
• Synthesize consumer, market and trend insights into actionable recommendations.
• Support creation of seasonal creative and functional briefs.

Required profile

• Strong relationship‑builder with excellent stakeholder management skills.
• Highly organized, able to juggle multiple priorities simultaneously.
• Strategic thinker who is also hands‑on in execution.
• Curious about consumer behavior, market trends and brand performance.
• Passionate about crafting compelling brand stories and experiences.

Required skills