Country Manager - Sweden (Scandinavian Region)

About the role

A leading global pet food manufacturer is looking for an experienced, results-driven Country Manager to lead operations across the Scandinavian region, covering Sweden. This senior leadership role carries full P&L responsibility and drives sales growth, market share expansion and stronger brand presence. The role strengthens regional alignment and operational efficiency, and initially involves a hands-on, operational approach before shifting toward strategic regional development.

Key responsibilities

• Develop and execute the regional sales strategy and deliver annual revenue, profitability and market share targets
• Lead high-level negotiations with retail chains, distributors and strategic partners, and provide accurate forecasting and budget management
• Plan and run digital and in-store brand and promotional campaigns, keeping brand guidelines and IP standards
• Work with Supply Chain and Logistics on product launches and represent the company at trade shows and exhibitions
• Identify new business opportunities in the pet food sector and lead new product launches
• Support Key Account Managers, build long-term relationships with customers and distributors, and align with European business objectives
• Keep headquarters informed, track competitors and provide market intelligence

Required profile

• 7-10 years of sales leadership experience, ideally in pet food or FMCG
• Experience managing major retail and distribution accounts
• Bachelor's degree in Business, Marketing or a related discipline
• Willingness to travel regularly throughout Scandinavia and Europe, and a valid international driving licence

Required skills

• Fluent English (written and spoken)
• Advanced MS Office
• Negotiation, relationship management and business development skills
• Data-driven decision-making and analytical capability