Head of Marketing Nordics

About the role

Kraft Heinz is looking for a Head of Marketing to lead Marketing Nordics within its Nordics organisation, based in Stockholm. You will join the Nordic Leadership Team and help grow one of the world's and the Nordics' most loved food brands by strengthening and localising the Heinz brand for Nordic consumers. The role has a strong link with the EPDM team in the Netherlands and the UK.

Key responsibilities

• Develop and execute the marketing strategy to drive brand growth and profitability
• Lead brand management, including product portfolio, innovation and product launches, with your team
• Plan, implement and optimise integrated marketing campaigns across all relevant channels for retail and foodservice
• Analyse market trends, consumer insights and campaign performance to identify growth opportunities
• Manage the marketing budget and ensure effective allocation of resources and ROI
• Collaborate with Sales, Category Development, Product Development and other cross-functional teams locally and within the EU scope
• Lead, coach and develop the marketing team, including performance management, talent development and resource planning
• Ensure marketing activities comply with company policies, legal requirements and brand standards

Required profile

• Bachelor's degree in Marketing, Business Administration or a related field
• Extensive marketing experience, not necessarily only in FMCG, but in a comparable leading role
• Proven expertise in brand management and integrated marketing
• Experience leading and developing high-performing teams, with strong analytical and strategic thinking
• Commercial mindset with budget and KPI management experience
• Fluent English is a must; additional languages are an advantage

Required skills

• Brand management and integrated marketing
• Budget and KPI management
• Stakeholder management and communication

What we offer

• A competitive salary and an excellent bonus structure above market average
• Flexible working hours in a hybrid working model
• An international, matrix-organised environment with personal and professional development opportunities
• Social and employee benefits such as a company pension scheme and corporate benefits