Digital Growth Manager

About the role

Sweed Beauty, a Swedish prestige beauty brand with a fast-growing global presence across retail, e-commerce and social platforms, is looking for a commercially minded and creatively driven Digital Growth Manager to lead its digital growth across all channels. The role reports to the Head of Marketing and the CEO and is hybrid. It covers digital strategy, content execution, paid media performance and creative assets, with oversight of the content team.

Key responsibilities

• Own and execute the digital growth strategy across all channels, driving customer acquisition, retention and revenue
• Optimize key business metrics, budgets and commercial performance
• Lead paid media strategy, campaign optimization, creative A/B testing, audience growth and reporting
• Create and execute content with strong copy, photo and video skills across paid, owned and earned channels
• Turn consumer, market and performance insights into growth opportunities and present strategic recommendations
• Oversee the content team, build scalable processes and foster cross-functional collaboration

Required profile

• 5+ years of experience in digital, growth or performance marketing
• Proven experience in beauty, skincare, cosmetics, fashion or lifestyle
• Experience leading creative/content and performance marketing
• Strong understanding of e-commerce and direct-to-consumer business
• Commercial mindset, analytical skills and budget management experience
• Fluency in English