Senior Campaigns & Content Marketing

About the role

The Senior Campaigns & Content Marketing professional drives growth campaigns and creates high‑quality content that engages target audiences and supports business objectives. Working independently, the role applies advanced marketing tactics to generate demand and may coach junior colleagues.

Key responsibilities

• Own audience growth strategy across target segments and lifecycle stages to support net new sales, expansion and reactivation goals.
• Plan, deliver and refine campaign content for digital journeys, nurture tracks, sales programs, events and integrated demand‑generation campaigns.
• Develop reusable campaign frameworks and advertising materials for integrated campaigns.
• Analyse content performance, provide actionable insights and continuously optimise results.

Required profile

• Proven experience in B2B campaign content marketing, demand generation or a related field.
• Strong understanding of demand‑generation campaigns, content development and audience targeting.
• Ability to apply advanced marketing concepts to complex assignments and influence stakeholders.
• Excellent written and verbal communication skills and ability to work independently while meeting quality standards.