Territory Sales Manager (Sweden)

About the role

We are looking for a proactive Territory Sales Manager to build X‑LAB’s presence across Sweden. You will work directly with independent bicycle dealers, opening new accounts and ensuring X‑LAB bikes are stocked on shop floors.

Key responsibilities

• Visit independent bicycle retailers regularly to promote the X‑LAB brand.
• Prospect, negotiate and open new dealer accounts through cold visits, referrals and industry contacts.
• Manage the full sales cycle from initial conversation to account setup and first order.
• Maintain and grow relationships with existing dealers, providing ongoing support.
• Plan and organise territory activities, track progress in a CRM system and follow up consistently.

Required profile

• Minimum 5 years of relationship‑based sales experience, preferably with small‑ and mid‑size businesses.
• Comfortable travelling up to four days per week and conducting face‑to‑face conversations.
• Strong organisational and territory‑planning abilities.
• Interest in cycling, sporting goods or performance products; bicycle‑industry experience is a plus.

Required skills

What we offer

• Full‑time, permanent position within a fast‑growing global brand.
• Opportunity to shape the market entry of a leading performance‑bike line.
• Hands‑on field role with autonomy and direct impact on sales growth.