Senior Art Director - Social and Digital

About the role

Sweed Beauty, a Swedish prestige beauty brand with a fast-growing global presence, is looking for an ambitious, hands-on Senior Art Director for its social and digital presence. Reporting to the Head of Marketing and CEO, the role is creator-first: you will develop concepts, create content, shoot, direct talent, edit and design, and deliver polished assets yourself, rather than briefing agencies.

Key responsibilities

• Own the visual direction and creative development of Sweed's social and digital presence.
• Create content yourself across photography, video, design, editing, AI and social-first formats.
• Develop creative for Instagram, TikTok, paid social, e-commerce, website, CRM and digital campaigns.
• Plan and execute shoots, from concept and shot lists through production to final delivery.
• Shoot and direct content yourself when appropriate, and direct photographers, creators, models and stylists.
• Edit, select, crop, retouch and adapt content for different platforms and formats.
• Create multiple creative iterations for paid and social while keeping a strong brand expression.
• Build visual stories that balance brand expression with commercial impact.
• Evolve the visual identity and explore new tools, formats and AI workflows.
• Manage several creative projects at once while maintaining a high standard.

Required profile

• 5+ years of experience in art direction, social/digital creative, brand creative or content.
• A strong portfolio showing art direction across beauty, model, product, social and digital content.
• Proven experience independently planning and executing photoshoots and creative productions.
• Fluent English; other languages are a plus.

Required skills

• Photography, video, editing, design, composition and styling.
• Comfortable using AI and emerging creative tools.
• Strong understanding of premium and prestige beauty aesthetics.
• Ability to make content feel native to each platform.

What we offer

• A high-ownership role with direct influence over the brand's visual identity and global digital presence.
• The freedom to make, experiment and build rather than manage an established process.
• Close collaboration with the Head of Marketing, CEO and wider team.