B2B Sales Representative - Solar & Battery Storage, Sweden

About the role

SegenSolar, a global distributor of solar PV and battery energy storage solutions, is looking for an experienced, commercially driven B2B Sales Representative to grow its business in Sweden. This is a home-based role combining proactive prospecting, account management and regular customer visits (typically 12 days per week). You will have the autonomy to develop your territory, supported by an established international business and a wider European sales team.

Key responsibilities

• Proactively develop your territory through outbound calls, emails and customer visits, building a broad, diversified customer base
• Convert leads into customers, expand business with existing accounts and present the product portfolio to residential and commercial installers and resellers
• Negotiate pricing, upsell and cross-sell, and protect margins rather than rely on heavy discounting
• Maintain regular contact with customers throughout the sales cycle and aftersales journey, and manage your customer portfolio, pipeline and retention
• Propose suitable solutions, use product and industry knowledge to answer enquiries, and deliver training and product demos via the reseller portal
• Achieve monthly sales, gross profit targets and activity KPIs, and record calls, meetings and pipeline updates in the CRM
• Log competitor intelligence, liaise with Finance to open trade accounts and apply for trading terms, and give feedback to management

Required profile

• 5+ years of B2B sales experience preferred, with proven success in winning new business and hitting targets
• Solar PV, battery storage or technical/wholesale sales experience is advantageous but not essential
• Full driving licence and access to a suitable vehicle; a monthly car allowance is provided, no company car
• Native or fluent Swedish and professional-level English
• Legal right to work in Sweden (no visa sponsorship)

Required skills

• CRM systems, Microsoft Office and digital sales tools
• Quickly learning technical product ranges such as BESS and solar PV

What we offer

• Competitive base salary, uncapped commission, monthly car allowance and home-office allowance
• Additional employer-funded benefits
• High autonomy, attractive projects and an international working environment
• Development and career growth opportunities