Brand Manager - Celenes by Sweden

About the role

Carex Sweden, an international company active in dermocosmetics, cosmetics and FMCG, is looking for a passionate, analytical and results-oriented Brand Manager to lead the development and growth of its Celenes by Sweden brand.

Key responsibilities

• Develop and implement short- and long-term brand strategies, positioning and annual marketing plans aligned with company objectives.
• Drive sustainable brand growth through consumer insights, market trends, innovation and competitive analysis.
• Plan and execute integrated 360 marketing campaigns, including ATL, BTL, digital, social media, influencer marketing and in-store activations.
• Lead new product development, launches and relaunches in collaboration with R&D, Regulatory Affairs, Sales and other departments.
• Manage the brand's marketing budget, monitor performance and contribute to brand profitability and P&L objectives.
• Develop brand communication strategies and manage external agencies such as creative, digital, PR, influencer and media partners.
• Work with Sales, Trade Marketing and E-commerce teams to ensure consistent brand execution across channels.
• Analyse market data, consumer behaviour and competitor activity, and track KPIs such as market share, sales performance, campaign ROI and marketing effectiveness.
• Contribute to demand forecasting and commercial planning, and prepare regular brand performance reports and recommendations for management.

Required profile

• Bachelor's degree in Marketing, Business Administration, Economics or a related field.
• Minimum 5 years of relevant brand management experience, preferably in cosmetics, dermocosmetics, personal care or FMCG.
• Proven experience in brand strategy, product launches and integrated marketing campaign management.
• Advanced written and spoken English.
• Strong analytical thinking, strategic planning and commercial awareness, with excellent communication and stakeholder management skills.

Required skills

• Digital marketing, social media and influencer marketing.
• Marketing budget management and performance tracking.
• Advanced Microsoft Office, especially Excel and PowerPoint.