Stylist Lead, Editorial

About the role

H&M Creative Studios develops and delivers H&M's customer-facing brand and content experiences globally, covering campaigns, editorial storytelling, creator marketing, social channels, e-commerce content, brand design and physical brand experiences. As Stylist Lead, you will define and elevate the styling vision for H&M's editorial content, shaping concepts from idea to execution so that every output balances fashion authority with commercial relevance. This is a full-time permanent role based in Stockholm.

Key responsibilities

• Lead the overall styling direction and visual expression for editorial content, turning creative direction into compelling fashion narratives for own channels and paid social.
• Work closely with Art Directors, Copywriters and Creative Strategists to co-create concepts and deliver storytelling across channels.
• Lead styling execution on larger and more complex productions, ensuring consistent creative quality.
• Contribute strategically to product selection and trend direction with Product teams, identifying key New Arrivals.
• Spot emerging trends, cultural movements and reactive opportunities to keep editorial content fresh.
• Develop emerging creative talent such as stylists, creators and photographers, matching them to projects and coaching the styling team.

Required profile

• Extensive experience in styling, fashion direction or creative leadership in a fashion, editorial or brand environment.
• Strong creative vision and deep knowledge of paid social and content that drives performance (Meta, TikTok, YouTube).
• Comfortable working between strategic creative direction and hands-on execution.
• Understanding of fashion trends, cultural movements and customer behaviour, with a commercial mindset.
• Ability to use insights and performance data to inform creative decisions.
• Excellent collaboration, communication and stakeholder management skills.

What we offer

• 25% staff discount on all H&M Group brands, in stores and online.
• H&M Incentive Program (HIP).
• Extensive development opportunities around the globe.

Candidates should send their CV in English; cover letters are not requested.