Senior Business Strategist, Retail Strategy

About the role

H&M Group is looking for a Senior Business Strategist to join the Retail Strategy team within the Commercial function, reporting to the Head of Retail Strategy. This is a permanent position based in Stockholm. The role turns customer experience ambitions, customer insights and business priorities into clear strategic choices, actionable roadmaps and effective decision-making structures, working closely with senior leaders and stakeholders across Commercial, Global functions and Sales Markets.

Key responsibilities

• Shape the strategic direction for H&M's retail and customer experience, turning ambitions into priorities, frameworks and roadmaps.
• Lead cross-functional strategic initiatives from framing and analysis through recommendation, alignment and execution.
• Build alignment between the overall strategy and the portfolio of initiatives across functions, markets and channels.
• Prepare management reporting, decision material and communication linking strategy with performance.
• Define governance, decision-making structures and performance follow-up with clear ownership.
• Set the agenda for insights and analysis, combining qualitative and quantitative views.
• Lead opportunity sizing, scenario modelling and business case development for investment and prioritisation decisions.
• Influence and challenge senior stakeholders, and coach colleagues to raise the quality of strategic thinking.

Required profile

• 7+ years of experience in strategy, management consulting, business development or a comparable senior strategic role, with a track record of shaping and implementing strategies in a complex organisation.
• Proven experience leading complex, cross-functional initiatives and managing multiple senior stakeholders.
• Strong commercial understanding of fashion retail or another customer-facing, international business; physical and/or digital retail experience is an advantage.
• Collaborative leadership style, able to influence and drive change without formal authority.

Required skills

• Performance analysis, opportunity sizing, scenario modelling and business case development.
• Excellent communication and storytelling skills, producing concise material for senior management.

Candidates should send their CV in English; internal candidates should speak to their manager first. No cover letter is requested.