Nordic Brand Manager - Consumer Care

About the role

Beiersdorf is looking for a Nordic brand manager in Gothenburg on a limited, 1-year full-time contract. The role covers brand and category strategy, annual brand planning and integrated marketing across Nordic markets.

Key responsibilities

• Develop and execute Nordic brand and category strategies aligned with global objectives.
• Lead annual brand planning, innovation pipelines, product launches and assortment management.
• Adapt and implement integrated marketing campaigns, media plans and activation strategies across Nordic markets.
• Manage influencer, digital, shopper marketing and in-store activation activities.
• Own category marketing budgets and monitor sales, market share, brand health and profitability.
• Turn insights into actions to optimise campaigns, investments and portfolio performance.
• Work cross-functionally with sales, supply chain, e-commerce, medical, digital and agency partners.

Required profile

• University degree or similar in marketing, business or an equivalent discipline.
• Relevant consumer marketing and brand-management experience; pharmacy or skin-care experience is an advantage.
• Fluent English and very good working proficiency in Swedish.

Required skills

• Strategic, commercial, analytical and project-management capabilities with broad business understanding.
• Ability to manage budgets, interpret performance data and turn insights into action.
• Excellent communication, collaboration and relationship-building skills.

What we offer

• Competitive salary plus bonus.
• Private health insurance, pension and 30 days vacation per year.
• Wellness fee, meal vouchers and discounted product purchases.
• Leave entitlements, wellbeing support including an Employee Assistance Programme.